How often does Google crawl and update your blog?

In the blogosphere, there are basically three things most bloggers are quite concerned about – nervously almost all of the time:

• The amount of backlinks that are pointing to their blog, that in turn,

•  Determines the PageRank of such blog’ front page.

These two factors dramatically impacts Google’s overall standpoint of view of a blog and what rankings it should apply towards it; which directly reflects:

•  At how often Google would crawl and update it.

Most probably you would ask, who is just a reader, the internet guy who visits multiple websites daily – why on earth these bloggers would be having such a huge infatuation with these three ranking factors as if their lives are at stake?

The simplest answer? It’s money. But I’d advice not to even ask this question out loud. As I’m sure that some bloggers would probably bite your head off. (Even just for asking – as how could you even be asking that??) Ok. Perhaps I’m just (slightly) a bit paranoid. (Typically just like them.)

But really – why, specifically, would bloggers be so worried about how often Google would be updating their blogs?

With Google, which is definitely the strongest search engine on the planet with most earthlings going over there – it makes perfect sense why. Especially, while Google easily get well over two thirds of the search engine market’s traffic share moving between its location-based websites – Google also remains being the easiest search engine to rank for.

I haven’t quite lied to you that ‘money’ is the answer to bloggers’ stress that is directly linked with fast/immediately updating blogs’ concern within Google’s search engine. As it is. But significantly more important – it’s traffic.

Contention rich Blogs are always crawled instantly

Traffic is vital for EVERY website. In fact, without it there’s not JUST no money. A blog/website is made for showcasing and sharing whatever there is on it to show. If people won’t be able to visit a website or there are no-one going over there for whatever reason – it makes absolutely no sense. You can try considering closing your blog and throw it away as it won’t do anything or provide any value for you.

But please, let’s just cut through the cake now: “If Google won’t be updating your blog the soonest you would be updating it – could it mean that your blog isn’t quite yet important through Google’s eyes?

That question is so spot on!

Blogs (or at least those with a wordpress interface) have an automatic ping function build in.  What this means is that Google will immediately know when you have published a new post or article on your blog.

For those who don’t know what pinging means: You’re actually notifying or telling Google’s web crawlers with a specific demand code: “Oh come, come quickly, come and check out my new stuff I just released.” Google’s content-hungry, lighting fast web crawlers would respond instantaneously - and would go and have a look on what all this sudden craze would be about.

Depending on how much backlinks you have pointing towards your blog – you might be one of those bloggers with a low blog score reflecting in Google’s bots (web crawlers) responding as such: “Are you kidding me? Is this all you have to throw at me? I can’t believe this was what all the excitement was about!”

With this type of reaction, it means that Google WOULD have crawled (visited) your blog but will only be showing (updating) your published post later in future.

Now here comes the importance of a fast updating blog in its full blown reality. Bloggers who come up with new content – don’t see it when they’ve released it. Not within an hour. Not even the day after – or the day after that. It causes frustration, but more importantly – what if that post or article was (supposed to be) news for the day – and only actually shows up a week later?

This not-so-impressive reaction that Google gives blogs like these tells a story of low amounts of backlinks and/or most probably that the quality and relevancy of it is weak. It could also suggest that the blogger don’t update his/her blog regularly – that gives Google an idea that the blog is really not that important. And so it really don’t show content fast for that particular blog.

On the other hand, you might get the opposite reaction from Google’s web crawlers when they came off of something new on your blog: “Oh this is freakin’ awesome! I must JUST show it to everyone so that the entire world can check it out!”



What this means, judging from the huge amount and quality of backlinks (lots of good votes) pointing towards your blog, is that Google’s thinking a whole lot of your blog and really adores it. So much so that one of its many web crawlers would put up your written work you made yourself (your brand new stunningly unique,, fresh content) in its search engine index – the very second you would be releasing it. That’s why you’d note just after hitting publish’ and checking that post up in Google – you’d see something like ‘a few seconds ago’ or ’30 seconds ago’ or something like that. It just tells the person seeing this (the googler) when last it visited that particular website or blog.

And the googler seeing the post might just visit it - even while just being indexed.

These facts are enough reason for bloggers to always ensure that Google respond fast and immediately when they release new posts or articles.

It triggers the question: How capable is your blog at releasing content and traffic?

A blog that is updated instantaneously could easily spark new traffic. And just by example: If it could release 100 new posts – it is arguable to say that it has 100 new chances to gain new (and more) traffic. Oppose to a blog that don’t get updated the same day.

Let me leave you thus with one thought of question and finish this post off: Would you say that based upon how fast or slow a blog is updated (cached and crawled) when a post is released – should it give you an idea of how important it is – and how much traffic it could generate?

Go try and release something new on your own blog and in the so doing investigate the update time and importance of it. I think you’d know exactly what to do after the impact of reality (that sudden shock) will be kicking in!