Global brand Twitter to outgrow growth Forecasts

Just like Facebook used to be a financially struggling company, Twitter was never any better off. Came 2010, it became light that Facebook got the green light for being financially sound – for the first time – whilst an impressive revenue future is waving. Now, the same good following is about to hit Twitter as traffic growth and Twitter-awareness continue to boom non-stop – beyond forecasts and expectations.


The website twitter.com grew from being ranked globally by the Alexa Company as the 11th most visited site to the 9th biggest in the world – with the short timeframe of a mere month. With this, Twitter kicked Microsoft’s search portal, msn.com, out of the top 10 to the 11th place – and left the world’s biggest gaming site, qq.com, behind at the 10th position. Within just a month. All this, while twitter.com stagnated at the 11th position in the world for at least half a year.

As more and more data reveal that over 40 corporations fall into bankruptcy every single day, many smaller companies either remain deeply indebted or keep struggling to keep business afloat, the cause of less business revenue flowing through. A solution to this worrisome state of business doesn’t seem to lie far at resolving, though. It appears that while the world is in a grip of recession and a prolonged crisis; the internet is a bustling and blossoming world that keeps attracting people like a magnet to it. It becomes clear to realize that the very same commodity of business in the traditional world, the masses of people, is continually migrating to the internet.

It is internet companies such as Twitter that heavily benefit from this. Even those new to ‘internet-consciousness’ , this evolution that’s taking place, who don’t know anything about the internet, often discovers what the web could provide them through Google and social media like Facebook and Twitter. Thus even before going anywhere more and more people from all continents are brought closer to each other via these communication tools such as Twitter. This has become an invitation to companies throughout the world to take advantage of this opportunity of the importance to migrate their business to the internet and optimally utilizing the functions of social networking services such as Twitter in aid as a powerful communication tool between companies and consumers; spurred off by customers who could ask their friends around the web for recommendations and opinions about various products and services from various companies.

Today millions of corporations are already active on Twitter, including the most smallest entrepreneurial businesses out there to even government organizations and broadcasting corporations, artists, actors, the film industry – all right trough the bank. According to experts ‘tweeting’ or chatting/communicating in general with friends and acquaintances online – creates the exact same ‘relaxed atmosphere’ from the very ‘tense atmosphere’ of financial stresses you’re in – similar to the coffee-shop boom when the recession stroked in 2008 and people felt to just relax with a cup of coffee at a restaurant or coffee-shop.


Twitter’s revenue is also about to burst, unofficially, beyond the expected $150 million of revenue this year. Also seeing to it that more people are becoming conscious of the Twitter brand and more people, especially in Africa, are connecting via mobile phones instead of desktop computers. Lastly add to the fact that the internet is at the brink of reaching 2 Billion internet users – almost a third of the entire world’s population.

With all this said, it seems as if the speculated $1.5 Billion revenue of Twitter in 2013 isn’t that far out fetched.

In the light that twitter.com managed to overpower two giant websites in the world in a single month, especially Microsoft’s msn.com that have been present with the modern internet as we know it, since the very beginning, and thus always been ranked and seen as one of the top ten sites in the world – it is arguable that twitter.com could make its way pass Microsoft’s live.com, replacing the site as the 5th most powerful site in the world in the not too distant future.